Posts Tagged ‘beck’s’
Beck’s beer – music magazine ads
It seems that a lot of my work is inevitably connected to beer. Once again I had a task of connecting the beer brand with music – this time for it was a series of ads and vignettes for a lifestyle magazine. The brief was to brand the magazine’s music pages with a couple of rather simple vignettes and two full-page and half-page ads, visually connect Beck’s beer and different music styles and genres.
Main idea was that each of the vignettes would represent different genre, so that the appropriate picture would be connected with the topic of the article on the page. It involved more work from my side, but made the branding look much more natural and unforced.
Beck’s Beer – Branding the Disco
And now the first ‘commercial’ post. This is from the time I’ve been working at Publicis Serbia. The task was to brand a popular disco club, connect the beer brand with the music and dancing, thus differentiating it form the competition. So key concepts were: fresh, young, cool and modern.
I liked the idea of making a series of panels – different stuff connected by the same concept and yet not get boring and repetitive. There was also an issue of localizing the brand flavor – in most cases, global Beck’s campaigns had black background with somewhat gloomy look. The client didn’t like black, but I did. I wanted to prove my point – black doesn’t necessarily mean bad. Quite contrary.
