ATRAKTOR Graphic Studio

This is the key visual element – a poster for the Ski-Cross that is about to take place on mountain Kopaonik in Serbia this winter. I have also designed the logo for the competition with couple of things in mind: speed, adrenalin rush, grungy style that resembles snow cracks and playful expressions to catch the viewers attention

Ski-cross is a very interesting alpine skiing discipline – four or six skiers race down the bumpy slope full of obstacles, jumps and dangerous curves at the same time. Helmets are obligatory.

Key visual for a Ski-cross competition that will take place in December on a mountain Kopaonik in Serbia

Once more I was involved into creating a logo, apparel applications and other various print work for a ski club based in Belgrade, Serbia. It wasn’t easy to get out of the cliche and not put a skier silhouette or a snowflake in the logo, but I think the effort finally paid off.

Visit the ski club’s website.

One of the things I love most is skiing. So, since I am one of the founders of the team, creating a visual identity for it was kinda natural.

The first pic is the member card design with the logo:

The second design is just a couple of days old. It is an application for T-shirts we will be creating soon.

More ski and snowboard designs still to come! Stay tuned.

Yet more beer! This series of poster sketches wasn’t actually meant to be a series. Through a lenghty process of brainstorming, making, rejecting and refining the ideas, These three posters were the ones I think deserve to be presented.

The first one:

Needless to say it was rejected. No comment was made whatsoever.

Second attempt was more ’serious’:

Closer. But not there yet. So, I made the third one (all of the attached pics are actually low-res sketches, so the quality of the pictures is not too good sometimes):

Bingo! The third one was the lucky winner! I like it because it has that dinamic ‘in your face’ look and feel (I admit I imagined myself swimming in the beer, too), although the first one is still closest to my heart. I think I will make a copy for my room.

(*Then he goes away crying and complaining how clients are so cruel and insensitive. )